Author:
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Position:
General Manager of Foreign Trade Department, Taojun Refrigeration -
Professional Experience:
Engaged in international trade within the refrigeration industry since 2004.
Expert in brand strategy and omni-channel marketing, having led three multi-million yuan projects that boosted brand exposure by over 200%.
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Core Competencies:
Proficient in data analysis and user growth strategies.
Skilled in SEO/SEM and social media management tools.
Experienced in cross-departmental collaboration and team leadership.
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Philosophy:
"Data-driven decisions, creativity-powered branding." Committed to achieving business value and user experience excellence through refined operations. -
Vision:
Eager to collaborate with partners to explore emerging market opportunities and set industry benchmark cases.
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Development of the refrigeration equipment industry
Refrigeration equipment refers to a device that combines a refrigeration machine with facilities that use cooling capacity. Their main function is to remove heat from objects and their surroundings, thereby maintaining a certain low temperature state. The design and construction of refrigeration equipment aim to effectively use cold capacity to refrigerate food or other items, as well as to conduct product performance tests and scientific research experiments at low temperatures, or to achieve certain cooling processes in industrial production.
The development process of the refrigeration equipment industry is a constantly evolving and innovative process, which can be traced back to simple refrigeration technology in ancient times, while the modern refrigeration equipment industry has formed a huge and complex industrial system. With the continuous advancement of technology and the increasing demand for quality of life, the refrigeration equipment industry will continue to maintain a rapid development trend, bringing more convenience and surprises to human life and development.
The government has introduced policies to promote the development of cold chain logistics, accelerate the construction of cold chain logistics facilities for agricultural products, and improve the post production processing and commercialization capabilities of agricultural products. This will help expand the application scope of refrigeration equipment in the field of cold chain logistics and promote the development of the refrigeration equipment industry. The government has also formulated a series of regulations and standards related to refrigeration equipment, such as energy efficiency standards, environmental standards, etc., to regulate market order and promote the healthy development of the industry. In January 2024, the Decision of the State Council on Amending the Regulations on the Management of Ozone Depleting Substances was successfully issued. The State Council proposed that units engaged in the maintenance, scrapping and other business activities of refrigeration equipment, refrigeration systems or fire extinguishing systems containing ozone depleting substances should handle the filing procedures in accordance with the regulations of the competent ecological environment department of the State Council.
The refrigeration equipment industry has a rich industrial chain, covering various links from raw material supply to final product application. The upstream mainly includes suppliers of raw materials such as steel, compressors, condensers, and electrical components, which are the foundation of refrigeration equipment manufacturing. The midstream is the manufacturing industry of refrigeration equipment related products, among which the four core components of the refrigeration system are evaporator, condenser, compressor, and throttling components. The manufacturing level of these components directly determines the performance and quality of the refrigeration equipment. The downstream application scenarios of the refrigeration equipment industry are extensive, mainly including real estate, nuclear power, chemical, food, pharmaceutical and other industries.
The refrigeration equipment industry in our country has developed with the introduction and digestion of advanced foreign technology and equipment. By introducing, digesting, absorbing, and innovating, the situation of high-end refrigeration equipment being mainly imported has gradually changed, and the technical level and production process of some enterprises have reached the international leading level. In recent years, with the rapid development of China's national economy, the market for refrigeration equipment in both household and commercial sectors has rapidly expanded, and the industry has shown good development momentum. A number of large refrigeration equipment enterprises such as Midea Group and Gree Electric have emerged. China has become one of the world's most important suppliers of refrigeration equipment, and its products are exported to major regions around the world.